The Between Greek Mythology And The Berserkers From Norse...

Those that have read certain comic books, or seen some movies, know that Hulk is a huge creature with immense strength and an incredible healing factor. When inspecting other historic and mythological figures, it could be that the Hulk is very similar to Hercules from Greek mythology, and the Berserkers from Norse history and mythology. To begin with, the Hulk is only half of the equation to the character. Originally, Hulk was a human named Bruce Banner. Banner was an incredible scientist that at one time oversaw gamma bomb development. â€Å"On the day of the bomb’s scheduled detonation, Banner saw someone in the testing area. Hoping to rescue this person, Banner went into the testing area†¦ This resulted in Banner being caught in the Gamma Bomb explosion and thus exposed to an incredibly massive amount of gamma radiation.â€Å"(Comic Vine). In most humans, an incident like the one Banner went through would have killed them; at the very least they would be riddled wit h cancer. No such things plagued banner, instead of killing him, it gave him a form of power. When Banner becomes too angry, he transforms into the giant green creature that is referred to as the Hulk. Hulk gains his powers from his anger, the more fury that Hulk has, the more powerful he becomes. Additionally, Mythologically speaking the Berserkers, are similar to hulk. The Berserkers were reported to be a sort of gang that worshiped Odin in the Norse religion. Throughout history, Berserkers have been infamous

Animal Rights Issue Research question Free Essays

Topic: Animal Rights Issue Research question: Has animal rights issue gone too far? Working thesis statement: Do animal rights organization take it too far, when it actively encourages a vegetarian diet as a way of life? Yes it’s taking it too far by ignoring the value of nutrients that meat can offer our bodies. Research plan: I plan to conduct my research on the issue if animal rights organizations have gone too far in promoting a vegetarian diet. But also on those who do not encourage this and the importance that meat has. We will write a custom essay sample on Animal Rights Issue Research question or any similar topic only for you Order Now Some of the sites I will be using are http://www. prairie. org/, http://digitalcommons. csbsju. edu, and other resources. Timetable for Research Project Assignments| Assignment related to the research paper| Description of and points for the assignment:| Due date as indicated in course syllabus:| Exact Date and time in MST:| Research Proposal and Outline| Four part proposal and six part outline (60 pts. ). | Week 4 in Dropbox| 8/9/2012 at 3:00pm| Annotated Bibliography| List and summary of at least five sources (100 pts). Week 5 in Dropbox| 8/16/2012 at 3:00pm| First Draft of Research Paper| Draft of first three sections of final paper, including introduction, thesis statement, and problem section (60 pts). | Week 6 in Dropbox| 8/22/2012 at 3:00pm| Second Draft of Research Paper| Draft of final three sections of final paper, including solution and call to action sections | Week Discussion topic 2 | 8/27/2012 at 5:00pm| Research Paper Presentation| The format presentation of the entir e paper (50 pts). Week 7 in Dropbox| 8/29/2012 at 6:00pm| Final Research Paper| Entire paper addressing feedback on first two drafts. It must have all six sections and include a References page (150 pts). | Week 8 in Dropbox| 9/4/2012 at 3:00pm| Research Outline I. I plan to conduct my research on and if animal rights organizations have gone too far in promoting a vegetarian diet? And those who do not encourage this and the importance that meat has. Is animal rights organization taking it too far, when it actively encourages a vegetarian diet as a way of life? Of course it’s taking it too far by ignoring the value of nutrients that meat can offer our bodies. II. Of course it’s taking it too far by promoting a diet that should have nothing to do with animal abuse. III. Secondly, they ignore the value of nutrients that meat can offer our bodies that can lead to healthier muscle growth. IV. A solution to this would be to find a different method that is least painful for the animals we kill to eat. V. A second solution would be to let others eat what they want, and focus more on stricter laws. To actually putting a stop those who are abusing these animals. VI. I agree that everything on earth is for the utility of humanity. But that doesn’t give any one the right to abuse, or be cruel towards an animal. We should focus more on stricter policies, and stopping does who make these animals suffer pain. Just because an animal is killed to provide meat, is no reason to turn vegetarian. Humans have a right to eat meat. The abuse has to stop, so that we are provided with a healthier meat. How to cite Animal Rights Issue Research question, Essays

Effective Radio Advertising Starts with Singular Focus Essay Example For Students

Effective Radio Advertising Starts with Singular Focus Essay The audio reads like a lifeless brochure. How much sales material can be crammed into third? / or sixty seconds? Radio advertising is different than print advertising, yet many advertisers, ad agencies and radio stations treat it the same. Keep in mind that radio listeners are preoccupied with other tasks D driving, working, etc, Why make your message more difficult to absorb than it needs to be. Want your radio commercial to be more effective? Stick to a singular focus, First, you need to know vat the focus of your radio campaign is. Many ad campaigns are built upon price offers and special deals. If thats what makes you unique, and your campaign is singularly focused around offers, thats great! Most Of the radio advertising on the air is not focused on Offers, but on products, services and their respective businesses. Branding is a term that many advertisers hear all the time, but seem to only reserve for the big boys. As a small or midsized business taking advantage of radio advertising, branding is just as important. TO define branding in its most elemental form, it is essentially What people PRIMARILY think of when they think of you. Many times. The business owner is not able to answer that question. To find out what your brand is, via should talk to your customers. Lofty are a service based business, what is it that people really value about your service? If you sell goods, what is the core reason people buy those why from you? The idea is to find out what really makes people feel comfortable buying from you. Find out what customers think bout you overall, You should see a pattern develop here. This is basically your brand. Once you nail down what it is that makes customers want to come to your business, its time to exploit it in your radio advertising, Next, your radio ad should not do anything else but communicate your brand. The commercial should be centered on that one key element that makes you special. It quick turnaround is your specialty, dont till your radio ad with extra garbage. No mentions of low price, no radio cliche phrases about superior service, etc. Just focus on the quick turnaround. Pound that singularly focused message over and over with frequency and you will start to be branded as the quick turnaround company. When people need your service, and quick turnaround is important, you Will be top Of mind. Reinforce the brand in your radio commercial and make it easy for potential customers to reach you. Of course this is just one example. You and your customers Will determine What is important. Lastly, find creative ways to communicate that singular focus. In todays media saturated, over-marketed society, attention is the first step toward awareness. Humor works well (if its funny), testimonials (if theyre real and not poorly acted sales copy) and thought provoking stories also work well. You must do something that captures the attention of the radio listener. If your radio commercial is ever going to make that singularly focused impression, it must connect. Radio advertising can be powerful. You must understand how to properly use it. Know what is important to your customers. Keep the message focused, and make it attention getting. These tips will increase your chances of a more effective radio advertising campaign.

Presence Of A God Essays - Philosophy Of Religion, Existence Of God

Presence Of A God Proof Of The Exsistence of God Either God exists or He doesn't. There is no middle ground. Any attempt to remain neutral in relation to God's existence is automatically synonymous with unbelief. It is far from a moot question, for if God does exist, then nothing else really matters; if He does not exist, then nothing really matters at all. If He does exist, then there is an eternal heaven to be gained (Hebrews 11:16) and an eternal Hell to be avoided (Revelation 21:8). The question for God's existence is an extremely important one. One might wonder why it is necessary to present evidence for the existence of God. As Edward Thomson so beautifully stated it: ...the doctrine of the one living and true God, Creator, Preserver, and Benefactor of the universe, as it solves so many problems, resolves so many doubts, banishes so many fears, inspires so many hopes, gives such sublimity to all things, and such spring to all noble powers, we might presume would, as soon as it was announced, be received by every healthy mind. Some, however, contrary to their higher interests, have refused to have God in their knowledge and thus have become vain in their reasonings and foolish in their philosophy (Romans 1:21,22,28). They do not see the folly (Psalm 14:1) of saying there is no God. The Christian has not only the obligation to give answer to every man that asketh you a reason concerning the hope that is in you... (I Peter 3:15), but an obligation to carry the Gospel message to a lost and dying world (Mark 16:15-16, et al.). There will be times when carrying the Gospel message to the world will entail setting forth the case for the existence of God. In addition, we need to remember that Christians are not agnostics. The agnostic is the person who says that God's existence is unknowable. As difficult as it is to believe, some Christians take that same stance in regard to God's existence. They assert that they believe there is a God, but that they cannot know it. They state that God's existence cannot be pro ved. `This is false!' God's existence is both `knowable' and `provable.' Acceptance of God's existence is not some blind leap into the dark as so many have erroneously asserted. The Christian's faith is not a purely emotional, subjective leap, but instead is a `firm conviction' regarding facts based upon reasonable evidence. God's existence can be proved to any fair-minded person. Granted, we do not mean by the word proved that God's existence can be scientifically demonstrated to human senses as one might, for example, prove that a sack of potatoes weighs ten pounds. But we need to be reminded (especially in our day of scientific intimidation) that empirical evidence (that based solely upon experiment and/or observation) is not the only basis for establishing a provable case. Legal authorities recognize the validity of a `prima facie' case. Such a case exists when adequate evidence is available to establish the presumption of a fact which, unless such can be refuted, `legally stand s as a fact'. Inferential proof (the culmination of many lines of evidence into only one possible conclusion) is an invaluable part of a `prima facie' case which simply cannot be refuted. But an important question which serves as a preface to the case for God's existence is this: From whence has come the idea of God in man's mind? The inclination to be religious is universally and peculiarly a human trait. As one writer observed, even today the evidence indicates that no race or tribe of men, however degraded and apparently atheistic, lacks that spark of religious capacity which may be fanned and fed into a mighty flame. If, therefore, man is incurably religious--and has the idea of God in his mind--and if we assume that the world is rational, it is impossible that a phenomenon so universal as religion could be founded upon illusion. The question is highly appropriate therefore: what is the source of this religious tendency within man? Alexander Campbell, in his celebrated debate Ap ril 13-23, 1829 in Cincinnati, Ohio with Robert Owen, provided the answer to this question in

Paper Sample

Critiquing Qualitative Research, Essay/Paper Sample Critique of a Qualitative Research Abstract This essay entails qualitative research study critique. The main research study that will be critiqued is Mr. Seda’s Identity theft and university students: do they know, do they care? Published in 2014.   Mr. Ludek Seda lectures at Flinders Business School. He has different qualifications such as Bachelor of Legal Studies (Police University of the Czech Republic), Bachelor of Commerce (Honours) (Flinders University), Certified Fraud Examiner (Association of Certified Fraud Examiners), among other. His responsibility includes FBS Academic Integrity Coordinator. Throughout his research study, Mr. Ludek used semi-structured interviews that were periodically scheduled. The interviews served as the primary tool for collection of data. Twelve undergraduate students from Flinders Business School were sampled out of the entire population for the purpose of research. There were six females and six male and face-to-face interview design was used. The purpose of the research was to offer an explanation of factors influencing the relationship between University student’s awareness of identity theft risks and the prohibitory steps they take. My critique of Mr. Seda’s Identity theft and university students: do they know, do they care?   Will involve holistically evaluating the study as an epitome of a qualitative research. Moreover, I will base my arguments on factors that must be considered when developing research questions and research approaches for a qualitative research (Seda, 2014). Critique of a Qualitative Research The Identity theft and university students: do they know, do they care? Has two research questions. The first question- Do university students know about identity theft? Second question- Do university students care about identity theft? These two research questions are valid and within the scope of the research study. The research uses these questions as a guidance for his research. They focus on the identity theft. The questions have exploratory verbs and specify the participants. The research questions are developed with long-term agenda. Furthermore, they are well defined (Bryman, 2012). The qualitative research approach used in the study is semi-structured interviews.   The following are the ways in which the researcher develops the design: The first thing is that he prepares the questions ahead of time. At this stage the interviewer gets ready for the data collection by scheduling his dates of carrying out the interviews. Consequently, the questions set are open-ended. The open-ended questions provide the opportunity for discussions that diverge from guide of interview.   The researcher is able to tape-record the interviews and analyze them after transcript. However, the disadvantage of semi-structured interview is that it is difficult to conducting interview and putting down notes simultaneously. Developing a dialogue and rapport are essential in offsetting the difficulty of recording the interview while conducting the interview. Mr. Ludek uses semi-structured interviews that are periodically schedule (Rowley, 2012). The research study contains logical and clear connections with the components. The design choice puts ethical implications into consideration. For example, Seda chooses to interview six female and six male students. His choice of design is fair and just to gender divide because it does not show gender discrimination. The identity theft is a problem affecting both female and male students (Australian Crime Commission , 2011). Conclusion In conclusion, Seda’s Identity theft and university students: do they know, do they care? is a qualitative research study whose research questions and alignment exemplifies all the requirements for a perfect qualitative study. Seda uses quality research questions that leads into the answers to the identity theft among college students. References Australian Crime Commission . ( 2011). Organised Crime in Australia, Australian Crime Commission,. Australia. Bryman, A. (2012). Social Research Methods. Oxford: Oxford University Press. Rowley, J. (2012). Conducting research interviews†, Management Research Review (Vols. 35 Nos 3/4, ). Retrieved 10 13, 2016 Seda, L. (2014). Identity theft and university students: do they know, do they care?. Journal of Financial Crime, Vol. 21( 4), .461 483. Retrieved from http://dx.doi.org/10.1108/JFC-05-2013-0032

Project Management Plan How to Make One For Marketing (Template)

Project Management Plan How to Make One For Marketing (Template) Project management can be intimidating at first. As marketers, we are often more comfortable executing work, rather than managing how it gets done. If that sounds like you, youll need to  develop new skills to keep our teams and processes organized. Theres a lot to learn, too. Planning project phases, allocating resources, and overseeing workflows is challenging. Its worth the effort, though, and developing strong organizational and leadership skills is invaluable. Think about it like planning a trip.  You need to know where youre going before you start driving, right? Otherwise, youre liable to get lost and waste time.  The same applies to marketing campaigns, too. If your goal is the destination, then you need a guide on how to reach them. Thats where project management plans come in. Theyre your roadmap toward success,  helping teams visualize how to achieve success, from start to finish. Best of all, they dont have to be difficult to document. Follow this guide and learn: How to map marketing timelines from ideation to measurement. What makes checklists  so  valuable for keeping projects on track. The best way to develop processes that build consistency into your marketing operations. By the time youre done, youll be coordinating projects with the best of em. What is ? is the only way to organize all your marketing in one place. Its a family of agile marketing products that will help you stay focused, deliver projects on time, and make your team happy. See what it can do for your marketing team now. Table of Contents: Free Project Management Plan Template What is a Project Management Plan (Definition)? Validate Whether the Project Is Worth Executing Create a Simple Creative or Project Brief Understand the Three Elements of Successful Project Planning Identify the Scope of Your Project Execute Your Plan Document the Plan and Keep it Organized Start With Your Free Marketing Project Management Plan Template Project plans include a lot of details and moving parts. To keep everything documented and organized, snag this free template. Itll make putting advice into practice much easier. Plus, youll also get a free project management calendar and checklist template to help plan deadlines and track project progress.How to Make the Best Project Management Plan To Organize Marketing Workflows by @Ben_via... What is a Project Management Plan (and Why Should Marketers Care)? This post will work with the following definition: Project management plans are simple workflow timelines. They map out what is necessary to complete a project, including tasks, deadlines, and resource requirements. When they're properly implemented, marketing teams can plan their work, then work their plan. Time spent planning yields significant benefits. Consider these statistics: According to one study from PriceWaterhouseCoopers, only 2.5% of organizations complete 100% of their projects. A report from The Standish Group, 90% of companies use some sort of project retrospective process to assess performance. Aditi Consulting says three in five projects companies execute are not relevant to their business strategy.Why should marketing teams focus on #projectmanagement? Bc only 2.5% of companies complete 100% of...These findings can teach us a few things: Failure to plan is planning to fail. Without proper project management processes in places, things tend to not get done. Marketers need to prioritize the right projects. Lots of companies spend more time looking busy than delivering value. Marketers aren't excluded from this trap, either. Reviewing results is key to long-term success. When things go right, it's important to understand why they worked. This can help you build repeatable processes to duplicate positive results again and again.What are project management plans and how can they help marketers manage workflows? First, Validate Whether the Project Is Worth Executing It's easy to spend a lot of time looking busy. Lots of marketing teams mistake sheer activity as being  successful. To achieve real success, marketers must focus on big-picture things rather than small item tactics. That said, however, doing work that drives results is much more difficult.  Fundamentally, your tactics serve your goals to achieve results. This means any marketing strategy that  starts  by focusing on tactics  first  is doomed from the get-go. To determine if your project is even worth pursuing, answer these questions before moving forward: Is this project part of our overall marketing strategy?  If not, then what is its purpose? Will completing this work result in achieving our goals?  What will this project help accomplish? Would our time be better spent on something else? If the answers to questions one and two aren't clear, this third question is worth considering. Once you have the green light to proceed, continue onward. How can marketers know a project is worth pursuing? Start here. Create a Simple Creative or Project Brief It's easier to visualize success when everyone on your team knows the intended outcome and how they contribute. A simple project brief should include the following: A description of the project:   What does this project need to look like when it's done? The objective or goal:  Why is this project being completed? A rough estimate of how long it will take:  Do you have a rough estimate for how long this project will take? This doesn't necessarily need to be complicated. Creative briefs should be... well brief. Tip: While this section should come first in your plan, you may need to write it last. That's because you'll determine timelines in a later step. Next, Understand the Three Elements of Successful Project Planning Great projects always stem from a well-planned workflow and timeline. Workflows allow everyone to know what needs to be done and when – which makes everyone's (work) life a little easier. There are three essential elements every project plan should include: Project Phases: What does this project look like when mapped out from start to finish? Tasks and Steps: Team members will need checklists to ensure no steps are missed. It's also helpful to work in task approvals so projects can move forward seamlessly. Available Resources: Who will complete each step? How much budget will they receive? Will they need other assets?

Paper6 Essay Example | Topics and Well Written Essays - 500 words

Paper6 - Essay Example The ddI experiment should have been allowed to continue albeit with changes in the experiment design. The pre-trial data for ddI lead to the formulation of three arms of the trial. The second arm of the trial received ddI only, despite the awareness amongst the investigators of the inferiority of the drug (risk of death) as compared to zidovudine. Analyzing the above dilemma on the principle of equipoise - as stated by C. Fried "a state of genuine uncertainty on the part of the clinical investigator regarding the comparative therapeutic merits of each arm of a trial" (Tnnsj 530), - would lead to the conclusion that the second arm of the trial does not satisfy this condition. Even while making this theoretical principle more practical, by accepting Freedman's version of clinical equipoise (Freedman 516), it can be argued that there was not a major difference of opinion amongst investigators regarding the inferiority of the drug or the expected benefit arising from it in the case of the second arm of the trial (Tnnsj 530). Thus it is wrong that some doctors were willing to take a risk in the face of a threat which had no clear benefits in terms of a positive outcome. The second arm of the trial should have been eliminated and the drug should have been tested for its superiority over zidovudine alone, when administered in alteration with the latter.

EXERCISE 5 P+P Research Paper Example | Topics and Well Written Essays - 1000 words

EXERCISE 5 P+P - Research Paper Example The Merise has the basic assumption of System design and development going through three cycles of - abstraction, approval and life cycle. There can be object oriented transformation of Merise analysis. The cognitive bias of Merise is that it is not limited only to the modeling of a database (Pham, 1991). 2. Purpose & Periphery   What does the method encompass?   What is it (designed to be) used for?   To what can it be adapted/applied?   What does it preclude? The method encompasses three characteristics viz. structural overview with diagram and text that is beneficial for easier implementation, better quality system and a use of improved planning. The development method was primarily designed for UK and the government computing requirements. The application later became hugely popular and hence it was adapted by the European public sector companies (Doorn, 2002) . The Merise mainly encompasses graphical representation through three different cycles. It is mainly designed fo r development cycle, which is decision cycle, life cycle and abstraction cycle. It is mainly applied such that data and processes are viewed in conceptual level then logical level and finally operational level (Pham, 1991). The SSADM technology precludes various drawbacks of previous technologies by offering below listed advantages:- 1. SSADM involves user 2. SSADM separates the logical and physical aspect of the system 3. It gives the three different views of the system 4. It has well-defined techniques and documentation However, SSADM technology cannot be applied in all conditions. The SSADM technology requires a large enterprise and may not be suitable for all types of enterprises like Small scale or medium. A large investment of time and money is required to use this technology. It requires a big place and also needs trained people to use it (Ashworth, 1990). 3. Process & Procedure Guidance offered   What do we do? What happens next?   Procedures for moving through the stage s/phases/tasks/ Practitioner guide   Participant guidance   There are guidance available, which can teach the software designing methodology with plenty of tutorials available, both in printed form and online format. The Practical Business Systems Development using SSADM4 by Philip Weaver (Weaver, 2002) is a complete guideline on it. There are software development sites, which help in these issues too. With the help of Logical Data Modelling, one can identify, model and document the requirements of data for the system being considered for design. Using this method, the data is separated into relationships and entities. Because of this, it becomes easier to know about the fields for which business needs to record the information and about the relationships between entities. The data flow modelling recognize, model and document the movement of data around the information system. It examines the actions which transform one form of data to another, area where data is held, what rece ive data into system or sends data from system and also about the routes through which data can flow. And the entity behaviour modelling takes care of actions that influence each unit and the sequence in which these actions occur. There are detail procedures in these tutorial books which guides through stages of the task. Even there are modules like requirements analysis,

First Solar Turns Sunshine into Profits Essay Example for Free

First Solar Turns Sunshine into Profits Essay Case Summary: First Solar was founded in 1999 from the Walton family. According to the Marketing Sun Power, First Solar’s mission is â€Å"to create enduring value by enabling a world powered by clean, affordable solar electricity.† (p. 90) The company manufactures solar modules, which have razor-thin cadmium telluride. They are manufactured this way because it can still produce electricity even when clouds are blocking the sun. With this product First Solar wants to promote that it is socially responsible. It not only markets its cost efficiency through solar energy, but it also helps maintain sustainability by reducing the use of fossil fuel. First Solar products have advantages with rival companies because its product does not depend on silicon wafers. Silicon wafers is the preferred product from other solar companies. Silicon wafers is a costly product and it’s also a scarce resource. Key Marketing Issues †¢Competition: In the business world competition is when businesses or firms enter the market with similar products. Per the article First Solar does not seem to have great threat of other firms, as it is the leading manufacture of solar power. First Solar uses razor-thin cadmium telluride material, while other companies use silicon wafers. Silicon is a scarce material and expensive as well. †¢Oligopoly: I would consider First Solar to be an oligopoly. Since it seems that there are few sellers that control the solar panel market. I would also say that since First Solar uses different material it has an upper hand when it comes to solar modules. This can change if different innovations enter the market. †¢Political Forces: Political force can always influence the wellbeing of a company. For example Germany and other European nations are encouraging  alternative energy and that is why Germany has become First Solar’s target market. †¢Technological Forces: Technological forces will continue to change the marketing perspective, because technology changes. Marketing strategies change to adapt and become appealable to consumers. †¢Government: Governments from various nations can influence with providing subsidies that help corporations maintain a decreased rates for solar energy. A problem that First Solar and other solar companies will have to tackle, because Germany will be reducing its subsidies soon. Personal Case Analysis As a personal analysis I was intrigued by the product differentiation between First Solar and other solar companies. Most solar companies use silicon wafers for their solar cells and panels. First Solar uses a razor-thin cadmium telluride solar cells and panels, which makes them an innovator of this product (what makes them marketable). They expect to decrease its cost to .50 cents per watt by 2014, which is 50% less than what is being paid at this moment. First Solar is not only based out of Tempe, Arizona, but it’s also marketed globally. Germany use to be its primary market, but now it is moving to the North American market. Case Questions 1-Which marketing environment forces are likely to have the greatest impact on First Solar? The greatest impacts from environmental forces are Economic Conditions (buying power), Political Forces, and Technological Forces. Economic conditions change in which can affect the buying power. A perfect example would be the subsidies that are being received in Germany. Buying condition can decrease when the subsidies are lost. Unless there is a political agenda or lobbying involved. This is when technological advancement can be improved  to provide a less costly product. 2-What types of organizations are most likely to exert the strongest competitive forces on First Solar? In order for a competitor to compete against First Solar, they would need to develop a superior product then what First Solar has produced. First Solar has produced a razor-thin cadmium telluride product that even works on cloudy days. One company that I think could bring competition would General Electric. General Electric is a well-established company that is looking into being a sustainable company and has the wealth to pursue solar panels. 3-How did technology affect First Solars responses to the changes in the marketing environment? How can it continue to maintain its technological edge in its industry? First Solar started out because of high oil prices, environmental concerns with natural resources. First Solar does not use expensive material like silicon wafers, which is a scarce material and very costly. It will continue to maintain its technological edge because it is aware that it needs continuous assessments in every aspect of the market (fossil fuel, government, technologies, innovation, and consumer demand). Conclusions: First Solar has developed a product in which reduces the use of fossil fuel and creates alternative energy. Its marketing strategy has been focused on its unique development of technology (cadmium telluride cells) and the need to provide consumers and businesses a more sustainable product with a lower cost. Due to these advantages the company can attack the market aggressively. First Solar is aware of the challenges that will arise in the future. Environmental forces keep companies always on edge, which makes them continue to improve with new technological innovations. Marketing plans need to be adjusted on a continuous basis due to changes that may arise from government, natural resources, political views and social views.

Skill in Presenting Information Both Orally and in Writing :: essays research papers

Skill in presenting information both orally and in writing. During my tenure with the National Cancer Institute (NCI), and especially in my current position, a substantial part of my duties has required strong skills in presenting information both orally and in writing. As an example of my oral communication skills, I was selected by the office Director to be a presenter at an NCI symposium on the documentation of cancer research. This symposium was designed to inform cancer researchers about the new methods of cancer documentation within the NCI guidelines. This symposium was attended by 100+ participants consisting of researchers, scientists and support staff. I spoke on the history of the NCI, the Memorandum of Understanding (MOU) on documentation, and the relationship between NCI and the National Institutes of Health. In my former position as Executive Assistant to the Office of the Director (OD), I served as the liaison between the support staff of the OD, the NIH executive support staff, and companies in the private sector. I was responsible for keeping all parties informed about assignments and tasks due to the OD. My ability to communicate this information clearly and succinctly was very important in ensuring that the assigned tasks were fully understood and completed in a timely manner. Effective written communication skills are also critical in my current position. I have taken over a number of writing assignments previously completed by my supervisor. For instance, I draft monthly reports that update Division Directors and Institute Administrators on changes in procedures and regulations and their impact on operations. These written reports are concise yet detailed, and they are routinely approved by my supervisor without corrections.

Monster Mini Golf

Monster Mini Golf, an indoor, 18-hole, glow-in-the-dark, monster-themed family entertainment center created and developed by husband and wife Patrick and Christina Vitagliano, started its operations in 2004 under Monster Entertainment, LLC. In the hopes of expanding operations and taking full advantage of the increasing popularity of family oriented entertainment centers, Monster Entertainment, LLC opened its doors to interested franchisees in 2005. The estimated capital investment needed to set up a franchise of Monster Mini Golf ranges from $147,000 to $255,000, which already includes the franchise fee of $30,000. Initial term of the Franchise Agreement is five years and franchise is renewable for three successive terms of five years each. There is also a royalty fee of 9% of gross sales paid weekly for their continuing support services. Monster Entertainment, LLC has designed an easy to use business system for the franchisees of Monster Mini Golf. Aside from the support from management office, they also entitled to the following benefits: Training. All franchisees are required to participate in a comprehensive training course that lasts approximately four weeks. This intensive program focuses on all aspects of the franchise system, products, services and techniques in operating the business. Training also covers management methods pertaining to personnel, office, sales, computer software and marketing procedures. On-site assistance. Management provides an on-site assistance to franchisees two weeks before the scheduled opening. Aside from this, they also conduct periodic site visits to provide guidance and assistance in the franchisee’s operations. 1.   All franchisees will also receive a Monster Mini Golf Operations Manual that contains specifications, standards, procedures and recommendations to aid investors in the operation of their Monster Mini Golf franchises. Marketing materials and website development. Franchisees are provided with various publicity, advertising materials and other promotional items. Each location will also be given its own section in the company’s website. Protected area or exclusive territory. Monster Entertainment, LLC awards only a limited number of franchises per geographic location based on franchisee’s location, population and drive time to the guaranteed site. To be considered for a possible franchise rights, interested parties are asked to complete and submit Confidential Franchise Info Request form available online. Selection is based on the applicant’s disposition, sales, customer service skills, and their experience in basic inventory control, money management and budgeting. Other qualifications include maturity, judgment, stability and adaptability. One important issue that a prospective franchisor must consider is the local government regulations and taxes. In the United States, franchising is governed by both federal and state laws and in other countries, the industry is being regulated. State registration though, may not be necessary depending on the franchise’s location. Other legal matters important to the set-up of a franchise would include compliance issues and documentation requirements. Other economic and financial factors that a franchisor must also look at include organizational structures, accounting practices, financial projections, financial responsibilities and anticipated market conditions. References: http://www.monsterminigolf.com http://www.franchisegator.com http://www.francorpconnect.com http://www.entrepreneur.com http://pennsylvania.franchisesolutions.com/business_for_sale http://www.franchise.org http://www4.law.cornell.edu/uscode http://www.franatty.cnc.net

Development and Social Change Essay

DEVELOPMENT AND SOCIAL CHANGE STRATEGIES IN KENYA IN THE 21ST CENTURY DEFINATIONS Strategy is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy is important because the resources available to achieve these goals are usually limited. Strategy is also about attaining and maintaining a position of advantage over adversaries through the successive exploitation of known or emergent possibilities rather than committing to any specific fixed plan designed at the outset. Henry Mintzberg from McGill University defined strategy as â€Å"a pattern in a stream of decisions† to contrast with a view of strategy as planning while Max McKeown (2011) argues that â€Å"strategy is about shaping the future† and is the human attempt to get to â€Å"desirable ends with available means†. Development means a progression from a simpler or lower to a more advanced, mature, or complex form or stage. It is also defined as the gradual advancement or growth through a series of progressive changes. Development is a process, not a leve l. It is a path to achieve certain goals. see more:factors affecting social change INTRODUCTION In the 21st century Kenyans have come up with different strategies to advocate for development and social change. These strategies are mostly based on economic issue, political issue, and social issues those which are affecting the development and growth of our country. These strategies are aiming at transforming Kenya into a newly industrialized middle income country providing a high quality life to all its citizens. For these development to be achieved thre have to be an all inclusive and participartory stakeholders and a consultive process involving Kenyan from all parts of the country. Kenyans are also willing to from suggestions by some of the leading local and international experts on the newly industrialized countries around the world have made the leap from poverty to widely spread prosperity and equity. Every strategy has been developed to address issues lying across them e.g. economic strategy aims to improve the prosperity of all Kenyans through an economic development programme covering all the regions in Kenya. Social  strategy seeks to build a just and cohesive society with social equity in clean and secure environment. Political strategy aims to realize a democratic political system founded on issue based politics that respect the rule of law and protect the rights and freedom of every individual. Kenyans in the 21st century are advocating for a consultive approach in its development involving as many ordinary Kenyans and stakeholders as possible i.e. public service, private sector, civil society, media and non government organization. The importance of consultations is to provide in-depth understanding of countries development problems and necessary strategies to achieve development. Detailed analysis is carried under the consultative approach in order to come up with the s trategies capable of resolving the social and political problems that face Kenyans today. Findings  In every category of the strategy Kenyans have come up with ways to address the problem found in that particular category. The Social Strategy  Kenya’s journey towards prosperity also involves the building of a just and cohesive society, enjoying equitable social development in a clean and secure environment. This quest is the basis of transformation of the problems found in the category of social strategy, I .e. Education and Training; Health; Water and Sanitation; the Environment; Housing and Urbanization; as well as in Gender, Youth, Sports and Culture; and also in terms of promoting equity and poverty reduction across the entire Kenyan society. It also makes special provisions for Kenyans with various disabilities and previously marginalized communities. Education and Training Under education and training Kenya will provide a globally competitive quality education, training and research for development. The overall goal for 21st century is to reduce illiteracy by increasing access to education, improving the transition rate from primary to secondary schools, and raising the quality and relevance of education. The Health Sector To improve the overall livelihoods of Kenyans, the country aims to provide an efficient and high quality health care system with the best standards. This will reduce health inequalities and improve key areas where Kenya is lagging, especially in lowering infant and maternal mortality. Specific  strategies will involve: provision of a robust health infrastructure network; improving the quality of health service delivery to the highest standards and promotion of partnerships with the private sector. Water and Sanitation Kenya is a water scarce country. The country therefore aims to conserve water sources and start new ways of harvesting and using rain and underground water. The 21st century has a vision for Water and Sanitation is to ensure that improved water and sanitation are available and accessible to all. The goal to increase both access to safe water and sanitation in both rural and urban areas beyond present levels The Environment Kenya aims to be a nation living in a clean, secure and sustainable environment. Specific strategies will involve: promoting environmental conservation for better support to the economic pillar, improving pollution and waste management through the design and application of economic incentives; and the commissioning of public-private partnerships for improved efficiency in water and sanitation delivery. Housing and Urbanization The 2030 vision for housing and urbanization is an adequately and decently housed nation in sustainable all inclusive environment. The goal for 2012 is to increase the annual production of housing units from the current 35,000 annually to over 200,000. Kenya’s cities and towns are poorly planned. There is an acute need therefore for an effective capacity for regional and urban development planning. In addition, there will be better development of and access to affordable and adequate housing; enhanced access to adequate finance for developers and buyers, and pursue targeted key reforms to unlock the potential of the housing sector. 6. Gender, Youth and Vulnerable Groups The 2030 vision for gender, youth and vulnerable groups is gender equity, improved livelihoods for vulnerable groups, and a responsible, globally competitive and prosperous youth. The goal for 2012 is to increase opportunities all-round among women, youth and all disadvantaged groups. 7. Equity and Poverty Elimination The 2030 goal for Equity and poverty elimination is to reduce the number of people living in poverty to a tiny proportion of the total population. Kenya will aim at a society that guarantees equality of opportunity in accessing public services and providing income generating activities as widely as possible. That will be achieved by placing the citizens at a level of income sufficient to cater for basic requirements of a healthy, productive life. 8. Science, Technology and Innovation (STI) Vision 2030 will be based on the creation of international competitiveness through more efficient productivity at the firm and household level, with government support. However, all the strategies and flagship projects will exploit knowledge in science, technology and innovation (STI) in order to function more efficiently, improve social welfare, and also promote democratic governance. STI can and will be applied in all the lead sectors. The education and training curricula in the country will, therefore, be modified to ensure that the creation, adoption, adaptation and usage of knowledge become part of formal instruction. Economic strategy The Kenyan economy, East Africa’s largest, has experienced considerable growth in the past few years, driven by several key factors. The country enjoys some particular advantages: a reasonably well-educated labour force, a vital port that serves as an entry point for goods destined for countries in the East African and Central Africa interior, abundant wildlife and kilometers of attractive coastline and above all, a government that is committed to implementing business reforms. This strategy seeks to improve the prosperity of all regions of the country and all Kenyans by achieving a 10% Gross Domestic Product (GDP) growth rate by 2012(vision 2030). To achieve this target, Kenya is continuing with the tradition of macro-economic stability that has been established since 2002. It is also addressing other key constraints, notably, a low savings to GDP ratio, which can be alleviated by drawing in more remittances from Kenyans abroad, as well as increased foreign investment and overseas development assistance The country is continuing with the governance and institutional reforms  necessary to accelerate economic growth. Others critical problems being addressed include poor infrastructure and high energy costs. The five key sectors described below are being given priority as the key growth drivers for achievement of the economic vision: * Tourism * Increasing value in agriculture * A better and more inclusive wholesale and retail trade sector * Manufacturing for the regional market * Financial services Tourism This sector aims to be one of the top ten long- haul tourist destination in the world. To achieve this it has put ahead some strategies as their guideline that is offering a high end, diverse and distinctive visitor experience, achieving high tourist revenue by improving facilities in all underutilized parks, creating new high value niche product and investing in new conference facilities to boost business tourism Agriculture This aims to promote an innovative, commercially- oriented and modern agricultural sector. This will be accomplished through transforming key institution in agricultural and livestock to promote agricultural growth, increasing productivity of crop and livestock, introducing more irrigable areas in arid and semi- arid areas for both crops and livestock. It also aim sat adding value to our firm and live stock products before they reach local and international market (vision 2030) Whole sale and retail market Aims to raise earnings by giving our large informal sector opportunities to transform itself into a part of a formal sector that is efficient, multi tiered, diversified in product range and innovative. This will be raised through training and credit, improving efficiency by reducing the number of players between the producer and the consumer (vision 2030) Manufacturing It aims to have a robust, diversified and competitive manufacturing sector. This will be achieved through the implementation of the following restricting key local industries that use raw materials but are currently  uncompetitive, exploiting opportunities in value addition to agricultural product. The Political Pillar This aims to realize a democratic political system founded on issue-based politics that respects the rule of law, and protects the rights and freedoms of every individual in Kenyan society. It hopes to transform Kenya into a state in which equality is entrenched, irrespective of one’s race, ethnicity, religion, gender or socio-economic status; a nation that respects and harnesses the diversity of its peoples’ values, traditions and aspirations for the benefit of all its citizens. The political pillar vision for 2030 is â€Å"a democratic political system that is issue-based, people-centered, result-oriented and accountable to the public.† An issue-based system is one in which political differences are about means to meet the widest public interest. â€Å"People-centered† goals refer to the system’s responsiveness to the needs and rights of citizens, whose participation in all public policies and resource allocation processes is both fully appreciated and facilitated. A result-oriented system is stable, predictable and whose performance is based on measurable outcomes. An accountable system is one that is open and transparent and one that permits free flow of information. This vision is expected to guarantee Kenya’s attainment of the specific goals outlined under Vision 2030’s economic and social pillars To meet objectives outlined in the economic and social pillars, Kenya’s national governance system is being transformed and reformed to acquire high-level executive capability consistent with a rapidly industrializing country. The country is adopting a democratic decentralization process with substantial devolution in policy-making, public resource management and revenue sharing through devolve d funds. This has been achieved through a delivery of a new constitutional dispensation which came in effect in August 2010. Transformation within Kenya’s political governance system under Vision 2030 is expected to take place across six strategic initiatives, whose overarching visions, goals and specific strategies for 2012 are as follows: * Rule of law * Electoral and political processes * Democracy and public service delivery * Transparency and accountability * Security, peace building, and conflict management Rule of law Under the rule of law the vision 2030 is adherence to the rule of law is as applicable to a modern market based economy in a human right respecting state. A lighting the national policy and legal framework with the need of a market based economy, national human right and gender equality commitment. Increasing access and quality of service available to the public and reducing barriers of justice. Democracy and public service delivery People centered and political engaged open society, pursuing, constitutional and legal reforms necessary to dissolve to more resources and responsibility to local governance institution. Encouraging formal and informal civil education and action programmes, promoting open engagement between government and civil society as well as the free flow of information. Transparency and accountability Transparent, accountability, ethical and result oriented government institution strengthening the legal framework for ant- corruption, ethics and integrity. Promoting result based management within the public service, introducing civilian oversight around key legal justice and security, strengthening government legislative oversight capacity. Security Security of all persons and property throughout the republic, Promoting public- private cooperation and community involvement for improved safety and security, Deeping policy legal and institutional reforms for improved enforcement of law and order, Promoting national and international dialogue in order to build harmony among ethnic, racial and other groups. Electoral and political process Seeks to cultivate genuinely competitive and issue based politics introducing rules and regulations covering political policies, enhancing the legal and regulatory framework covering electrical process, conducting civil education programmers to widen knowledge and participation among citizens leading to an informed active citizens. Conclusion For development and social change to occur Kenyans in the 21st century Kenyans should evaluate the pre and post development and analyze the strategies they want to put across and see whether they will be of any impact or they will be able to serve them effectively. There should be an integration of all strategies for sustainable development to occur. That is they should put value both in economic, social and political strategies. Commitment is expected for both the government and civil society, international, local and personal positive relationships are also major contributors to sustainable development in the 21st century. Mission, vision, goals and objectives should be successfully laid, well defined and achievable. References Vision 2030 document The national broad strategy Vision 2030 flagship project

The similarities and differences between NSPE code of ethics and other engineering codes

The similarities and differences between NSPE code of ethics and other engineering codes This report examines the similarities and differences between NSPE code of ethics and other engineering codes.Advertising We will write a custom essay sample on The similarities and differences between NSPE code of ethics and other engineering codes specifically for you for only $16.05 $11/page Learn More Similarities between NSPE code of ethics and ASME Both of them are similar in construction of Fundamental principles that precede the canons. There is no explicit reference provided on attitudes towards security or poverty in both codes (Catalano 6). Both codes require engineers to ensure health, welfare and safety of the public as provided by the first principle. Differences between NSPE code of ethics and ASME NSPE ASME Engineers are required to give credit to whom it is due. There is no strict requirement of giving credit to anyone. Similarities between NSPE code of ethics and AiChE Engineers should use their skills to ensure health, welfare and safety of the public as provided by the first principle. Engineers are supposed to uphold the dignity, integrity and honor of the profession. Differences between NSPE code of ethics and AiChE NSPE AiChE Engineers are not obliged to protect their environments as they perform their duties. There is no requirement of serving with impartiality or fidelity as stated in the code. The main emphasis is on serving the public. The goal is to enhance the welfare of the public. Engineers are required to protect their environments as they perform their duties. Engineers to serve both their employer and clients with impartiality or fidelity in addition to serving the public. The goal is to enhance prestige and competence of the profession. Similarities between NSPE code of ethics and IEEE Both codes require the decisions made by engineers to be consistent with the public welfare, health and safety.Advertising Looking for essay on ethics? Let's see if we can help you! Get your firs t paper with 15% OFF Learn More Differences between NSPE code of ethics and IEE NSPE IEEE It mentions privacy and confidentiality in the profession. Engineers focus on the public and there is no mentioning of environment. It does not mention privacy and confidentiality in the profession. Engineers report any factor likely to endanger the public or environment. Similarities between NSPE code of ethics and INCOSE Both codes state that the interest of the public in terms of health and welfare should be upheld by engineers (â€Å"Code of Ethics for Engineers† par. 1). Both codes require acceptance of one’s responsibility for action and consequences of the results obtained. Differences between NSPE code of ethics and INCOSE NSPE INCOSE It requires enhancement of the welfare of the public without mentioning environment. The goal is to enhance health and welfare of the public. Apart from protecting the public welfare, it also requires protection o f the environment. The goal is to ensure that prudent system engineering measures are implemented. Similarities between NSPE code of ethics and ASCE Engineers should enhance the health, welfare and safety of the public as provided by the first principle of NSPE code. There is no explicit reference has been provided on attitudes towards security or poverty (Catalano 6). Differences between NSPE code of ethics and ASCE NSPE ASCE Does not mention environment in the code Mentions environment in its code Similarities between NSPE code of ethics and ACM Both codes require full acceptance of the assigned responsibility by engineers. Members are supposed to articulate social responsibility of their organization in both codes. Both codes emphasize on the welfare and health of the public.Advertising We will write a custom essay sample on The similarities and differences between NSPE code of ethics and other engineering codes specifically for you for only $16.05 $11/page Learn More Differences between NSPE code of ethics and ACM NSPE ACM There is no requirement for engineers to create an opportunity for other users to learn about computing systems. It requires engineers to create an opportunity for other users to learn about computing systems (Bowyer 8). I never knew that both IEEE and ACM code of ethics had require all members to give credit to whom it is due. There are many instances in which a conflict of interest can lead to violation of this item No. 1.6, found in the ACM Code of ethics. For example, any kind of plagiarism is a violation of the intellectual property rights which is stated in the ACM code. It can lead to payment of damages to a maximum of $150,000 (â€Å"Plagiarism Policy† par. 9). Therefore, good knowledge and practice of these codes is very important for all members. Bowyer, Kevin 2009, Ethics and Computing. PDF file. 09 Oct. 2012.eecs.wsu.edu/~holder/courses/cse4317/lectures/chapter_3.pdf. Catal ano, George 2008, Introducing Ethics in Bioengineering. PDF file. 09 Oct. 2012. http://search.asee.org/search/fetch;jsessionid=2am468rs54dqy?url=file%3A%2F%2Flocalhost%2FE%3A%2Fsearch%2Fconference%2F17%2FAC%25202008Full765.pdfindex=conference_papersspace=129746797203605791716676178type=application%2Fpdfcharset=. Code of Ethics for Engineers 2011. Web. O9 Oct. 2012. nspe.org/resources/pdfs/Ethics/CodeofEthics/Code-2007-July.pdf. Plagiarism Policy 2010. Web. acm.org/publications/policies/plagiarism_policy.

A Synopsis of Amy Tans Book The Joy Luck Club

A Synopsis of Amy Tan's Book The Joy Luck Club â€Å"There are times when even the tiger sleeps.† This Chinese proverb is essential in understanding the character of Lindo Jong, mother of Waverly Jong, in Amy Tan’s The Joy Luck Club. The book, written as a series of interwoven vignettes, delves into the world of Chinese mother-daughter relationships. The Joy Luck Club tells about four Chinese families: the Woos, the Hsus, the Jongs, and the St. Clairs. Waverly Jong’s mother, Lindo, has always been strong and stubborn, criticizing everything around her and not yielding to persuasion. This pugnacity bothers Waverly, who has spent her entire life subconsciously trying to impress her mother, a seemingly impossible task. Waverly has always been plagued by her mother’s criticism, becoming increasingly agonized thinking that she cannot live up to her mother’s lofty standards. After finally deciding to confront her mother about her implacable personality, Waverly realizes that her mother is just a vulne rable old woman despite her inner strength. The Chinese proverb, â€Å"There are times when even the tiger sleeps†, suggests that even the strongest have an Achilles heel. This proverb is particularly relevant to the sleeping scene with Lindo Jong because even though Lindo is strong and combative, she is still a fallible old woman who worries about her daughter. The proverb can be interpreted literally, but it also has a deeper figurative meaning. The tiger, a powerful predator, is seen as an almost faultless warrior in the animal kingdom. Always on its guard, the tiger is a fearsome creature that is not to be meddled with. As with every creature, the tiger needs to sleep, thus making it vulnerable to attack. Viewing tigers as a dominant adversary and viewing sleep as a universally held moment of vulnerability, this ancient Chinese proverb correctly asserts that no creature is without its weaknesses or moments of weakness. Waverly and Lindo’s contrasting personalities highlight both of their personal weaknesses. By the Chinese Zodiac, Waverly was born a Rabbit, making her â€Å"supposedly sensitive, with tendencies toward being thin-skinned and skittery at the first sign of criticism† while her mother Lindo was born a Horse, making her â€Å"obstinate and frank to the point of tactlessness† (183). These two an animal signs do not bode well together, leading to a plethora of conflicts between the two Jongs. Lindo constantly criticizes everything from the food she is eating to the people around her. A good example of Lindo’s hurtful criticism is when she calls Waverly’s expensive fur coat present from her fianc? â€Å"just leftover strips† (186). As stated by Waverly, â€Å"[Lindo] never thinks anybody is good enough for anything† (183). This insatiability infuriates Waverly, who simply wants her mother to accept her surroundings. The proverb’s pertinence to Lindo Jong becomes apparent when Waverly discovers her mother sleeping. Waverly has always been angry at her manipulative mother for her â€Å"scheming ways of making†¦ [Waverly] miserable† (199). Waverly leaves early in the morning to go to her parents’ apartment and yell at her mother. When she finds Lindo, she sees a side of her mother she had never previously observed: The back of her head was resting on a white embroidered doily. Her mouth was slack and all the lines in her face were gone. With her smooth face, she looked like a young girl, frail, guileless, and innocent. One arm hung limply down the side of the sofa. Her chest was still. All her strength was gone. She had no weapons, no demons surrounding her. She looked powerless. Defeated. (199-200) Upon seeing her mother in this state, Waverly’s immediate thought was that her mother was dead; dead while she was thinking terrible things about her mother. Waverly shouts at her mother, tears flowing down her face. Lindo then wakes up, and with a look of motherly worry, says to Waverly, â€Å"Shemma? Meimei-ah? Is that you? Why are you here? Why are you crying? Something has happened!† Lindo had not called Waverly Meimei, her childhood name, in many years. After this, Waverly had realized the true state of mother: she was just a tired, worn old woman who only wanted the best for her daughter. The criticisms and the subtle, sneaky comments were only made so that Waverly would make a better life for herself and analyze the faults of her present environment. This epiphanous moment for Waverly helped her realize the subtle meaning behind the Chinese proverb, â€Å"â€Å"There are times when even the tiger sleeps.† Although it is never explicitly mentioned that Wav erly is familiar with the proverb, she soon learns of its meaning and verisimilitude. Waverly had always viewed her mother as the proverbial queen of the chessboard, â€Å"Able to move in all directions, relentless in her pursuit, able to find my weakest spots† (199). After seeing her tiger-like mother not on her guard, Waverly realizes that even Lindo sleeps. Amy Tan’s The Joy Luck Club is not only a story of Chinese mother-daughter relationships, but it is also an insight into the nature and mannerisms of humanity. Lindo Jong is a feisty, critical woman who is never happy with her circumstances. Despite this, she is still old, caring, and vulnerable. For these reasons, Lindo Jong of The Joy Luck Club truly exemplifies the ancient Chinese proverb â€Å"There are times when even the tiger sleeps.†

Network Security Essay Example | Topics and Well Written Essays - 1250 words

Network Security - Essay Example Project Planning: Parameters of project planning and resources to be utilized are identified. 2. Risk Analysis and Review: The internal and external threats, to which an organization is exposed to, are identified especially risks related to the geographic location. 3. Business Impact Analysis: The critical operations of the business unit are evaluated and resources that are needed to operate them are identified. 4. Recovery Strategy: Temporary recovery guidelines are created for the business units that are exposed to the period between a predictable disaster and ready for normal operations. Alternative recovery strategies are also planned and important data and information of the business units are copied and stored in a safe location. 5. Plan development: Right people to conduct the recovery operation are identified and methods to notify these people are established. Methods to evaluate the operational impact and recovery activation are also determined. Steps to minimize the risks a nd the restoration of the system to normal after attack are also created. A Business Continuity Plan is the milestone of this phase. 6. Training: The employees that were identified to be involved in the recovery process are made to understand the BCP. 7. Testing: A fake situation is created to test the BCP and evaluate it to ensure its working. 8. Maintenance: The plan is updated on a frequent basis with change in business. (Heng, 2004, p. 2). Part 3 A Disaster Recovery Planning is a planning that results in a document called the Disaster Recover Plan which â€Å"explores how a network recovers from a disaster that could either damage its data or hinder and stop its functioning. An organization’s financial auditors need this document as a company’s... A large corporation is supposed to have a large volume of data and information that needs to be protected from any kind of theft and any kind of loss due to natural disasters. This essay follows and discusses the ways such corporation are using to increase their network security. A large corporations should implement device security: physical and logical, that are described in the essay. Physical device security implies the placing of a copy of the original device in a location where it is safe from malicious attackers. However, logical security protects the device from non-physical attacks. This essay also refers to some systems, that are used to establish network security and plan it's proper work. Business Continuity Planning (BCP) is discussed, that is a planning that helps to identify the internal and external threats an organization is exposed to. A Disaster Recovery Planning explores how a network recovers from a disaster that could stop its functioning. An Acceptable Use Policy (AUP), that is mentioned in the essay is an important policy defined for a network, it defines what the acceptable usage of organizational resources is. The policy defines things, that are described in details, such as: sharing of passwords among users, installation of applications, copying data, levels of privacy on use of organization’s resources and many others. The last topic that the researcher discusses is social engineering, that is a way in which human behavior is manipulated in order to acquire a desired objective, such as hacker attacks.

Why Is China Growing So Fast Term Paper Example | Topics and Well Written Essays - 1250 words

Why Is China Growing So Fast - Term Paper Example Any country is said to be developed if the demand and supply chain of a country shows that there is more supply of goods or anything than demand by the market. Many factors count in these regards: the natural resources and their extractions according to the geography, manufacturing, distribution, consumption, exchange medium etc. All these factors set the constraints and parameters in which the economy of any country works and may or may not flourish. All activities happening in a country also account for its economic growth. The occupations, education, business and investments are the basic pillars upon which the economy stands. The greater amount of people a country produce as literates or skilled workers, the more productivity will increase, and the economy will grow. More the resources are being used by the government for its people, the less will be the demand, and ultimately the economy will boost. Overall, the size of economy of any country is determined by the gross domestic product GDP and GDP per capita of the country, which only includes such economic activities in which the money is exchanged. The living standards in a particular state are measured through GDP per capita, and every change in GDP indicates a change in the living standards. Economic growth is defined as the â€Å"increasing capacity of the economy to satisfy the wants of goods and services of the members of society. Economic growth is enabled by increases in productivity, which lowers the inputs including labor, capital, material, energy, etc. for a given amount of output† (Kendrick, John W.1961). Economic growth is often related to Economic Freedom—the process in which citizens are allowed to make their own economic policies without the interference of government. China, India and Japan are considered the fastest developing countries amongst all nations. There has been a pre-1978 era of capitalization during which the Chinese government has applied strict central indust rialization rules of its own which resulted in constrained economic growth and misallocation of resources. Ever since then having realized the effectiveness of providing economic freedom to its industrialists and decreasing the intervention on the part of government by shunning the policy of taking over the control of industries, China has witnessed rapid economic growth and has improved its business environment for local and foreign investors. In addition to that there were some other reasons of China’s economic boom apart from economic freedom? Economists carefully studied the Chinese economic system and revealed the following astonishing facts: 1. They said that no doubt the Chinese government highly focused upon capital investment like manufacturing and communication and put in an extra effort to increase the productivity of a huge skilled and efficient work force, which is considered to be the most significant factor and the actual dynamic force behind the rapid growth o f Chinese economy. The combination of large scale capital investment and efficient work force together have work wonders for the Chinese economy which can never be obtained by any of the factor alone. 2. The government of china encouraged private investors and businessmen to come forward to mutually put in place wide-scale economic reforms. Foreign investors were welcomed and they were provided with ideal conditions for business, with limited or no control of the state government. These strategies on the part of Chinese government proved to be successful and gave impetus to immense economic growth a

The report about new business plan-KFC Essay Example | Topics and Well Written Essays - 2000 words

The report about new business plan-KFC - Essay Example However clinching fact would be the expected enthusiastic response from target population of locals, students and visitors of Aberystwyth town. Typically, an established brand name's franchise business would be less risky than other new ventures because the business idea has been tested and the KFC products enjoy global acceptance and saleability. Studies have reported that franchises are safer than other capital deployments in businesses with a failure rate of less than 5 percent rate compared to 90 percent failure rate for some independently initiated restaurants. Banks are also more liberal in extending finance to a franchising business, given above facts, and can finance up to 70 percent of the initial capital costs. Taking up a small business model franchisee of KFC appears to be a challenging, profitable and safe business opportunity. In the following paragraphs a business plan is taken up to commence this business systematically. We believe we have a good head start in Aberystwyth Market as there are just three competitors in fast foods and we will be specializing in chicken products which enjoy global acceptance and popularity. ... 1.3 Founder of the creation of Kentucky Fried Chicken & History /KFC Brief BackgroundKFC operates in 74 countries and territories throughout the world under the name "Kentucky Fried Chicken" and/or "KFC." It was founded in Corbin, Kentucky by Colonel Harland D. Sanders, an early developer of the quick service food business and a pioneer of the restaurant franchise concept. For the Colonel, perfection was the only acceptable level of performance for a KFC restaurant. This perfection was extended to both "finger lickin' good" food and warm, friendly hospitality. These same standards continue today with our goal of excellence for every eating experience in KFC restaurants. In the beginning of KFC, there was nothing-save a chicken recipe and a promise. "The recipe was, of course, Harland Sanders' special blend of eleven herbs and spices cooked in his own secret way. There was no striped red building, no cardboard bucket with the illustrated icon known as "the Colonel." There was no fiber glass replica of the diminutive and rotund man standing in the corner in a string tie"(Howell,2000). Sanders' signed up his first franchisee in 1952. KFC changed management several times and was under John Y. Brown and Jack Massey, Heublein and R. J. Reynolds. By the time KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories. Now it is under Tricon.It is important to observe that despite frequent management turnover the KFC continued to have very detailed and effective franchisee agreement which allowed substantial leverages to franchisee units to improve the group working by their innovative methods. This unit would like to attempt the same by taking special initiatives in use of technology and dcor as

Internal And Task Environment Analysis

Internal And Task Environment Analysis The purpose of this paper is to discuss environmental factors affecting upon McDonalds management functions. And current strategy the company currently using to tackle this environmental impact. This will be achieved by exploring how McDonalds tackle with all of the external and internal environmental factors. There are mainly three factors that were selected to outline the achievement of McDonalds corporation. The first factor is globalization, which is define as closer contact between different parts of the world, with increasing possibilities of personal exchange, mutual understanding and friendship between world populations. Diversity, the difference among people and cultures, is the second factor discussed in the paper. The final factor is ethics, which can be defined as a set of principles of right conduct. This paper explains how the McDonald Corporations uses the factors to conduct business around the world. There are many different values to the dollar around the world, many issues that have occurred in many of those regions/websites, and about 120 countries served by McDonalds that Rely on the functions of management to succeed. Finally, short and long term strategic and tactical recommendations were outlined in order to enhance McDonalds competitive position within the global fast-food industry. These recommendations are both realistic and well supported, based upon the evaluation of their current strategy and activities. 1.0 Introduction McDonalds fast food restaurant is one of the largest franchises in the United States as well as aboard. Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French fries. They are also known for one of their popular desserts: the apple pie and their breakfast sandwich: the Egg McMuffin. There are more than 32,000 McDonalds restaurants serving in 117 countries. More than 75% of McDonalds restaurants worldwide are owned and operated by independent owners. McDonalds has several ethical and social responsibility policies in place throughout their solely owned and franchised companies. These policies include placing the customer experience at the core of what they do, committing to their employees by nurturing their talent and rewarding their achievements, maintaining high standards regarding the conduct for business, and giving back to the communities in which they are established. All of these values are infiltrated through all levels of the company, which keeps McDonalds thriving as a successful fast food chain restaurant. Moreover, as visited McDonalds stores all over the country, it became clear to me that the drive-through business was successful priority one. Risk management is imperative to McDonalds. They have a risk assessment tool that they use to determine the country risk: which pertains to the specific country/region they are located in; industry risk: pertains to supplies produce; and facility risk: which is a combination of both country and risk groundwork. These factors are all part of the risk assessment tool that is used in each of their companies to help them with risk management. Security features in McDonalds includes their security camera systems within the facilities to continuously monitor all activity in and around the restaurants to ensure the safety for the workers as well as customers. Thus, McDonalds use these security cameras also in regards to workers compensation claims or liability lawsuit claims from consumers. McDonalds also monitors their computer software systems with an ACS system that monitors the technological factors of their business. 2.0 Internal and Task Environment Analysis 2.1 McDonalds Mission The mission statement of McDonalds fast food restaurants around the world is not much different from any restaurant chain McDonalds brand mission is to be our customers favorite place and way to eat. McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality policy QCSV that is a quality, cleanliness, service and value, so that we make every customer in every restaurant smile. Moreover, have provided its customers with the opportunity to dine and mingle with family and friends too. That broad and common mission statement is more clearly defined by the McDonalds good Values for money food to its customers and to make its product offering available to a wide customer base. Currently McDonalds is implementing a global strategy that it calls Play to Win, which is designed to create a consistently excellent customer experience in McDonalds restaurants. The five key facets of that McDonalds experience are people, products, place, price, and promotion (4P). Importantly, to ensure that each customer receives prompt, professional, friendly and courteous service. Additionally, to maintain a clean, comfortable and well maintained premises for its guests and staff. The price provided at fair, nutritional using only quality ingredients well prepared meals as well. Which reflects the experience those customers can expect when walking into a McDonalds fast food restaurant no matter where it is located. Eventually, ensure that guests and staff are treated with the respect and dignity they deserve and thanks each guest for the opportunity to serve them. By maintaining these objectives, aims to be assured of a fair profit that will allow it to contribute to the community it serve. 2.2 McDonalds Objectives A marketing plan must be created to meet clear objectives. Objectives guide marketing actions and are used to measure how well a plan is working. These can be related to market share, sales, and goals, reaching the target audience and creating awareness in the marketplace. The objectives communicate what marketers want to achieve. Long-term objectives are broken down into shorter-term measurable targets, which McDonalds uses as milestones along the way. Results can be analyzed regularly to see whether objectives are being met. This type of feedback allows the company to change plans. It gives flexibility. Once marketing objectives are set the next stage is to define how they will be achieved. The marketing strategy is the statement of how objectives will be delivered. It explains what marketing actions and resources will be used and how they will work together. However, wish to provide tasty foods and drink we sell meets the highest standards of quality, freshness, seasonality, combines both modern-creative and traditional southern styles of cooking for their customers. Making Money is the main objective of any business and without it the company would go bust. To consistently provide customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in its work. To have every customer who comes through its doors leave impressed by McDonalds and excited to come back again. Most people can find a McDonalds in any metropolitan city anywhere in the world. McDonalds global success can be attributed to company objectives. When consumers are aware of McDonalds objectives, they better understood the value of such a large, global franchise in helping people find employment and in offering a cheap, sustainable product to their consumers. To create and maintain a restaurant that is comprehensive and exceptional in its attention to every detail of operation. Moreover, can provide all who work with them a friendly, cooperative and rewarding environment which encourages long- term, satisfying, growth employment so simple to able make their customers happy. They also need and have trained staff who are supposed to put a smile on the customers faces and who deal with the business side of the company e.g. profits etc. Additionally to provide a consistent and steady source of revenue and income for its shareholders and all related stakeholders. Besides, also to be a responsible corporate citizen and to be an exemplary corporate member in the countries in which it operates. 2.3 McDonalds Social Responsibility Being aware of and act on its responsibilities as a good corporate citizen. McDonalds firmly believes in giving back to the communities in. We love to provide support and encouragement to the people who need it the most. All our restaurants approach to charities and sponsorships. We believe these help inspire the people of Pakistan, especially the underprivileged ones, to live a better life. We are dedicated to delivering great experiences through our ongoing community support programs. Undertake meaningful involvement of McDonalds restaurants in selected charitable activities in its community and region. As supported a school activity recently for Compass-a school for the under privileged children also extended support by providing free food for students at the carnival arranged by the school. All McDonalds products shall be of the highest quality and value, be healthy, nutritious and provided with outstanding personal services at the lowest possible prices consistent with a fair return on investment for shareholders, job enhancement/security for employees and a level of community involvement by everyone connected with its business. Therefore, all products and services shall be delivered consistently and measured one satisfied customer at a time, whether by company-owned or franchised operations, in superior, clean, convenient, fun and friendly neighborhood environments. Eventually, and make McDonalds the best place to eat and the best place to work. To make people realize that the worlds natural resources are fast diminishing and something must be done about it, McDonalds has created a public awareness program called McSaviors.McSaviors has certainly helped in bringing about a sense of awareness in adults that Pakistan faces a shortage of water and electricity and that good care must be taken of these precious resources. All school children are eligible to join McSaviors. They can become members by visiting any McDonalds Restaurant and filling out the registration form. It is also planned to seek the support of schools in further promoting the program. Question 2 Investigate the external environment factors in which this organization is operating. (E.g. using PESTLED tools to analyses the external environment.) 3.0 External Environment Analysis The PESTLE Analysis is a framework used to scan the organizations external environment factor. PESTLE stands for Political, Economical, Social, Technological, Legal and Environmental. 3.1. PESTEL Analysis and Environmental Impact Matrix (Macro Environment) A PESTLE analysis should feed into a SWOT analysis as it helps to determine the threats and opportunities represented by macro-environment forces that the organization usually cannot control. Hence, below table provides an analysis of the external international marketing environment as well as the threats and opportunities of each factor of the fast-food industry. 3.1.1 Political Alarmed by links between poor diet and disease, as well as striking increases in obesity, policymakers, the public, and health professionals have challenged food industry practices. Although many forces contribute to obesity and poor diet, food industry behaviors such as marketing unhealthy foods to children, promoting large portions and between-meal snacks, and exploiting schools for commercial gain have raised calls for government regulation and paved the path for actions such as requiring calorie labeling in restaurants. The menu of McDonald in the pass do not label the nutritions of the food. Hence customers do not aware unhealthy food of fast food that provided by cDonald. Starting in 2006, the fast food behemoth promises to place nutrition information on the packaging of most menu items(R1). Recently, While millions of Americans working low-paying jobs, President Barack Obamas call for a $9 minimum hourly wage were successful in February 2013 (R2). This regulation makes McDonal d not happy because it would reduce revenue of the company and it is a threat to McDonald business. 3.1.2 Economical McDonalds, the worlds largest fast-food chain, reported a decline in an important global sales figure, the first such drop in almost a decade by November 2012(R3). It is an unexpected sharp drop in sales which some restaurants sales fell 2.2 percent in the United States and Europe and declined 2.4 percent in the Asia Pacific, Africa and Middle East regions (R3). However, Global Fast Food Restaurants global market research report provides the latest industry statistics and industry trends, major fast food retailers have responded by expanding the number of healthy options on their menus, the general trend toward health awareness has hurt demand for the typically greasy food provided by the these restaurants. However, the industry experienced steady and growing demand from emerging economies, which boosted the industrys overall performance. Over the five years to 2012, industry revenue will grow at an average annual rate of 2.2% to $499.5 billion(R4). Therefore,the industry report identifies the leading companies globally and offers strategic industry analysis of the key factors influencing the market. Furthermore the unemployment rate of McDonald is decreasing over the five years to 2012 (R5) and the figure is shown in Appendix. Hence, McDonalds is going on a hiring blitz for thousands of jobs in Canada has been announced on 9th April 2013(R6). 3.1.3 Social In the last few decades the number of so-called civilization diseases has dramatically increased. Research has proved that the main cause for these diseases is the change in way of life, including rising stress in a fast paced world and a lack of attention to physical activity and good nutrition. Nutrition and bad dietary habits have the greatest influence on weight gain and obesity, which are serious public health problems because the increased risk of premature death and civilization diseases like heart diseases, high blood pressure and diabetes. The state of health in the European countries was examined, with special focus on Hungary, regarding public health indicators and nutrition habits (R7). The fast-food industry is a favour restaurant for nowadays peoples and has been criticised for providing unhealthy food to consumers and caused obesity in the country. 3.1.4 Technological McDonalds has adopted the use of technology in delivering its fast food to their consumers. The most recent McDonalds technology development has been installing WI-FI hotspots in most of their restaurants globally (R8). This model is made to introduce more young and tech-people into the restaurants creating some what of a starbucks feel, which by the way is free. Besides, Mcdonalds uses a 100% biodiesel technology (R8). Doing this has helped reduce carbon emissions with the truck making the deliveries. Moreover, McDonalds uses Nintendo DS system as a e-learning training tool for their new recruit staff in over 3,000 of their restaurants. These gaming systems train the recruits and grade them on their performance, in which they can compare with other colleagues and view their progress. There are many types of information systems used in McDonalds too such as Transaction Processing System (TPS), Decision support system (DSS), Management Information Systems (MIS), Made for you system, POS system Scale of Point system and Hyperactive Bob system(R9). Transaction system is important to answer routine questions, and it helps to conduct business such as payroll, employee record keeping or paying an employee. Decision support system is used to model data and make quality decision based on the data , making the right decision is usually based on the quality of the data and ones ability to analyze the data. Management information system is a system that provides information needed to manage organizations effectively. In Made for you system when a customer places an order , the sandwich item will immediately appears in the computer monitor in the kitchen and a tone sound to alert the kitchen staff . Point of scale system to ensure fast and accurate order , because this system is used to speed the business process, it can track massive amounts of data in seconds. The Hyperactive Bob system used computers and rooftop cameras to monitor traffic entering a restaurants parking lot and drive-thru. All these technologies used by McDonald are helping in daily business and ensure the business delivers smooth to customers. 3.1.5 Legal McDonalds has been involved in certain of lawsuits and other legal cases in their fast food business. Defamation in the McLibel case was an English lawsuit happened by McDonalds Corporation against environmental activists Helen Steel and David over a pamphlet critical of the company(R10). McDonald was won in the English court. McDonald has been sued a restaurant MacJoy in Phillipines for using a similar restaurant name with McDonald(R11). This is to keep the name of McDonald as their company trademark and copyright in the regulation. McDonald complies with the global operators regulation which are opening hours, taxation and employment in all business country such as real case happened between McDonald and Coalition of Immokalee workers in US (R11). Besides, all global countries are required to meet national food standards such as the requirements set out by the Malaysia Ministry of Health, McDonald food must Halal in Malaysia(R12). Advertisement of McDonald must honour and cannot mislead the consumers (R11). Furthermore, health and safety law is important to ensure workers are working in the safe working environment, McDonald restaurant (R11). 3.1.6 Environmental Environmental activists are promoting go green as well as it is encouraged by most countries governments so McDonald has been introduced go green program such as REDUCE, RE-USE, RECYCLE, DISPOSE. Its better to recycle trash than to throw it away, better to re-use a bottle or bag directly than to recycle it, and best of all to reduce garbage by not generating it in the first place. McDonalds has been whittling away at the thickness of its polystyrene burger containers, straws, and cold drink lids, reducing them on average by 12 percents (R13). McDonald is welcome in every step toward environmental responsibility such as above organized program. 4.0 McDonalds Internal and External Analysis The following framework identifies McDonalds review of the Corrective Action System. For SWOT steps and flow. STRENGHS 1.Ranks very high on the Forture Magazines food service companies that are most admired list. 2.One of the best brand recognition in the world,the golden arches and Ronald McDonald. 3.Global operations all over the world. 4.Cultural diversity in the foods that are provided based on location of the restaurant. 5.Excellent locations in theme parks,airports,Wal-Mart store,and along most well traveled roads. 6.Efficient operating guidelines in the assembly line fashion. 7.Food safety guidelines are strictly adhered to. WEAKNESSES 1.Failing pizza test market thus limiting their ability to complete with fast food pizza providers. 2.Training costs are elevated due to high 3.Very minimal concentration on providing organic foods. 4.Large fluctuations in their net and operating profits making impacts on the investors. 5.Not much variation in seasonal products that are affered. 6.Quality concerns due to franchised operations. 7.Focus on burgers and grease fried foods and not on healthier option for their customers. OPPORTUNITIES 1.Opening more joint ventures with several different retailers. 2.Being more responsive to the social changes to healthier options. 3.advertising the capabilities of Wifi internet services in the branches. 4.Expanding on the advertising in regards to being more socially responsible in the environment. 5.Expansions of business into newly developed parts of the world. 6.Open product up to allergen free options such as peanut free and gluten free foods. 7.Continue to venture into more enticing beverage choices. THREATS 1.Their marketing strategies that entice people from small children all the way to adults and the criticism that they take beause of it. 2.Lawsuts for offering unhealthy foods that have alleged addictive additives. 3.Contamination risks that include the threat of e-coli containments. 4.The vast amount of eat in fast food restaurants that are open as competition. 5.Social changes to a more balanced meal in cluding fruits and vegetables in servings of five per day. 6.Focus on healthier dieting by consumers. 7.Down turn in economy affecting the ability to eat out as much. 4.1 Internal Analysis 4.1.1 Resources and Capabilities A firms resources and capabilities can be measured through identifying its tangible andintangible resources and capabilities within. Tangible and intangible resources aresignificant in implementing firms strategies. It ranges from financial, physical,technological and organizational; while intangible can be human, innovation andreputational assets. Incase of Macdonalds, is the worlds largest chain of hamburgersfast food restaurants, serving nearly 47 million customers daily.The restaurants arefound in 119 countries and territories around the world. McDonalds operates over 31,000restaurants worldwide, employing more than 1.5 million people. Looking at theincreasing popularity especially in South-Asian region it is predicted Macdonalds wouldexpand even further in new countries and unexplored territories. 4.2 External Analysis McDonalds has many opportunities in the external environment due to an increase in eating out, and growth of the hot drinks market. During the recession, McDonalds Informal Eating Out (IEO) market share increased to a record high of 11.5% and a quarter of surveyed teenagers said they purchase fast-food at least once a week (Mintel, 2011). They are a global company operating more than 23,500 restaurants in 109 countries. By being spread out in different regions, this gives them the ability to weather economic fluctuations which are localized by country. They can also operate effectively in an economic downturn due to the social need to seek out comfort foods. Health consciousness trends are a global threat, as McDonalds has been traditionally perceived as offering only fatty food. Recently, some healthier options have been introduced, i.e. salads and wraps, in efforts to shift their position in the consumer eye. However, the brand is still perceived as unhealthy and this poses a continual threat. McDonalds uses only 100% pure USDA inspected beef, no fillers or additives. Additionally the produce is farm fresh. McDonalds serves 100% farm raised chicken no fillers or additives and only grade-A eggs. McDonalds foods are purchased from only certified and inspected suppliers. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness. 5.0 Recommendations Strategic and tactical recommendations for McDonalds. The following table outlines the strategic and tactical recommendations for the future success: Short term (6 months- 1 year) Long-term (1- 5 Years) Developing and expanding business in developing countries with the middle classes Promoting recycling and environmentally friendly program in the internal working environment Adapting the foods according to the cultural and regional taste as well as provide healthy food Encourage social responsibility program for health awareness Loyalty program such as provide discount in happy hour and give free items with loyalty sticker or card Expand business with other healthy food brand 5.1 Short Term Recommendations (6 months 1 year) Growing middle classes in developing country give an opportunity for expanding the business since many western markets are saturated. Besides, McDonald has been focused on the taste of the food according to regional and emerging economies offer multiple opportunities for product adaptation. For example, pastry options in Brazil and cheese products in India could increase sales. Further adaptation of meal size and price will cater for a larger market demographic as well as introduce healthy food in all franchises since health awareness is strictly important around the world. A loyalty program could be used to increase frequency of a customers purchasing. This could be introduced discounts in certain happy hours, or given free items with loyalty sticker or card when over a purchase limit to encourage more purchase. 5.2 Long Term Recommendations (1 5 years) Awareness of environment, environmentally-friendly and ethically-sourced packaging are activated by most global countries. This encourages McDonald provides this knowledge among the workers in a working environment to show difference McDonald culture compare to their competitors. Although McDonalds every year supports social responsibility in ophanant houses, old folks, blind houses in various charities to help weak peoples, further emphasis on charitable work could positively alter customers perception of the brand. Besides, promote health awareness to them with McDonalds products. Expanding the health-conscious fast-food market under the guise of a different brand would secure a larger market share and diversify their business, spreading the risk of failure. 6.0 Conclusion It is argued that effective marketing strategies and tactics cannot be developed withoutfirstly analysing the environment in which the company operates. A number of uncontrollable elements affect McDonalds international marketing strategy and tacticalimplementation. These groups of elements include the PESTLE (political, economic,social, technological, legal and environmental), structure of the market and competition being faced (Porters (1980) five forces analysis) as well as analysis of its stakeholders,customers and product adaptation within its internationalisation strategy. All of theseaspects are crucial to a companys strategic decision making. The level of understandingthat exists in these relationships will determine the success of a company. McDonalds is not making a one-time standardised global choice but it is striking tofind a balance. This is not a straightforward task, as identifying the balance betweenstandardisation and adaptation is a challenge and very difficult to achieve. The goals of reducing costs and complexity lead McDonalds to consider standardisation, whilecustomer orientation sways it towards adaptation. It is evident through the analysis thatMcDonalds is adapting its marketing mix elements in order to go in line with the externalenvironment. At the same time, it should be noted that the company is also standardisingwhen and where possible in its desire to achieve economies of scale and global uniformityand image.With respect to McDonalds internationalisation strategy, the companys effectivenessand profitability is obviously well supported by their strong competitive position andmarket share in their primary product market. Its international success is achieved by thecompanys strategy and tactics, which complement each other and work in harmony, providing the optimum return bounded by efficiency. The company is thriving as it is botheffective (doing things right) and efficient (doing the right thing).McDonalds portfolio of products is well managed and ensures the best fit between thecompanys strengths and weaknesses and for offsetting the threats found in its competitiveenvironment. In considering the strong competitive position of the firm in a highlyattractive market, it is suggested that McDonalds should protect its position (Mckinseymatrix). This can be achieved by concentrating efforts on maintaining its existing strength by investing to grow at maximum digestible rate. It is recommended that McDonalds continue this approach, that is: simultaneouslyfocus its attention on aspects of the business that require global standardisation and aspectsthat demand local responsiveness. When appropriate, processes should be standardised,however, operation in local markets necessitates the maintenance of the appropriate localflexibility.McDonalds is adopting differentiation and cost leadership strategies (genericstrategies). In terms of differentiation, the firm attempts to be diverse from its competitors by adding something to its product that will provide a unique value to its customers. 7.0 References 1) http://www.commondreams.org/views05/1103-23.htm. Last accessed on 12/04/2012 2) http://money.msn.com/now/post.aspx?post=d184c64e-c231-426c-bb2e-8935ebd3ee06. Last accessed on 12/03/2012 3)http://www.nytimes.com/2012/11/09/business/mcdonalds-reports-global-decline-in-sales.html?ref=mcdonaldscorporation. Last accessed on 12/03/2012 4) http://www.ibisworld.com/industry/global/global-fast-food-restaurants.html. Last accessed on 12/03/2012 5) http://research.stlouisfed.org/fred2/series/MOMCDO9URN. Last accessed on 13/03/2012 6) http://www.chch.com/home/item/12412-mcdonalds-hiring-day. Last accessed on 13/03/2012 7) http://ageconsearch.umn.edu/bitstream/44325/2/460.pdf. Last accessed on 13/03/2012 8) http://mcdonaldsteam3.blogspot.com/2010/05/mcdonalds-corp.html. Last accessed on 13/03/2012 9) http://mcdonaldsmis.blogspot.com/p/mcdonalds-is_04.html. Last accessed on 14/03/2012 10) http://en.wikipedia.org/wiki/McLibel_Case. Last accessed on 14/03/2012 11) http://en.wikipedia.org/wiki/McDonalds_legal_cases. Last accessed on 14/03/2012 12) http://www.mcdonalds.com.my/abtus/CSR.pdf. Last accessed on 15/03/2012 13) http://www.sustainer.org/dhm_archive/index.php?display_article=vn304mcdonaldsed 8.0 Bibliography http://www.aboutmcdonalds.com/mcd/our_company/mission_and_values.html.Last accessed on 8/04/2012 http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/McDonald-s-Restaurants-Mission-Statement.htm. Last accessed on 8/04/2012 http://wiki.answers.com/Q/What_are_the_aims_and_objectives_of_McDonalds.Last accessed on 10/04/2012 http://businesscasestudies.co.uk/mcdonalds-restaurants/the-marketing-process/marketing-objectives.html#axzz2Prg92Wds. Last accessed on 10/04/2012 http://www.mcdonalds.com.pk/page/corporate-social-responsibility. Last accessed on 10/04/2012 http://www.mcdonalds.com.pk/page/corporate-social-resp